I would like to take this opportunity to introduce you to a leading Adwords Consultant, Mr Binh Nguyen aka Binh Down Under. He has given me permission to share these discussions with you and in the coming weeks we plan to cover a whole host of topics about Pay Per Click Advertising. There is some awesome content in here, so if you are a PPC Advertising user or you feel that it will help your affiliate marketing then please read through it. We also welcome your comments, so if you have any questions, feel free to ask them below. I hope you enjoy the content and stay with us in the coming weeks. You won’t want to miss some of these strategies.

Hi Everyone,

There are many ways to Market your products and services online, and no way is better than another. However, my personal favourite has always been Pay Per Click Advertising, because of its speed and flexibility.

Pay Per Click (PPC) Advertising is a model used on search engines, advertising networks, and content sites, in which advertisers pay their host only when their ad is clicked. The biggest traffic broker in PPC is Google Adwords. When you search for a particular term on Google, there are two sets of results returned. The main area of results is the organic search listings, and the “Sponsored Links” results located at the top and right of the page (with the beige background) are the PPC listings. See figure below.

The areas circled in red are the PPC listings, and the area circled in green are the organic listings.

One of the main reasons why the PPC model is used over other Internet Marketing models such as Search Engine Optimisation (SEO), Article Marketing etc. is speed. You can literally set up a campaign in PPC and start seeing traffic and results in a matter of minutes. You can also use PPC to test new products and services to see if there is a demand in the marketplace for your products/services before spending more time and effort to do a full-blown SEO campaign. The tracking abilities of PPC allow you to keep a constant measure on which keywords, ads, and landing pages are making you money, and you have control over everything. You can also generate reports on demand to make smart business decisions from the data collected.

But what I really want to do today is not to explain PPC 101, but to teach you some real PPC strategies that you can immediately use for your business.

As mentioned earlier, the biggest PPC traffic broker is Google Adwords. However, Google Adwords is also the most strict out of all the PPC companies. Play by their rules, and you will create a sustainable business with longevity; go against these rules, and your profits can literally vanish overnight.

For the small and micro business owners, this becomes a very risky option, as it takes a lot of time and money just to test and discover what it really is that Google wants from your campaigns. When I first started in PPC, I lost a lot of money, but through my losses, I have also gained some very valuable lessons and experiences, which I’ve now been able to use on my clients’ campaigns to help them sell 5 to 6 figures monthly with PPC.

I’ll try to keep this as focused to the small and micro business as possible. Large companies and corporates have a lot of money to test systems and strategies before they put the bulk of their money on the winners. However, small and micro busienss owners have limited budgets to use for their advertising, which makes it more difficult for the micro and small businesses to thrive in PPC. Luckily for you, I have already done a lot of the hard work in testing and studying Google Adwords, and have come to, what I believe, is a very complete understanding of what Google wants and looks for in their advertisers’ campaigns.

Introducing the Quality Score

A few years ago, when Google introduced the new quality score algorithm, many business owners, who relied heavily on PPC as their main marketing channel, had their business profits wiped out literally overnight. The quality score is a score (1-10) that Google assigns to your ad groups to determine how much to charge you for your clicks. The higher your quality score, the lower you will need to pay for a click.

So how does Google work out how much to charge you?

Note: The explanation below includes some Mathematics to illustrate the Google algorithm. If you don’t like Maths, don’t worry, it is not necessary for you to understand it. It’s for illustration purposes only. Just skip the next 4 paragraphs and read on.

In Google Adwords, your ads are positioned depending on its rank number. The higher you rank, the more likely your ad will be clicked on. The rank number is determined by multiplying your maximum cost per click (CPC) (this is your maximum bid for a keyword) with your quality score (QS).

For example, let’s say there are two advertisers, Advertiser A and Advertiser B. If Advertiser A puts in a maximum bid of $1, and her quality score is 2, then her rank number is 2 (1×2=2).

Let’s say that Advertiser B’s maximum bid is $1.50, and his quality score is only 1, then his rank number is only 1.5 (1.5×1=1.5), and therefore will rank LOWER than Advertiser A, who is only bidding $1 for the same keyword, but have a higher quality score.

The amount that Advertiser A pays to be in that position is only 1c higher than what’s needed to rank higher than the ad ranked below her, in this case Advertiser B’s ad. This is determined by dividing the rank number of the ad below (e.g. Advertiser B’s ad) by Advertiser A’s quality score. In this example, the second ad has a rank number of 1.5, and the first ad has a quality score of 1.8. When you divide 1.5/1.8, you get 83.3333, so the first advertiser, Advertiser A, will only be paying 84c and will still keep their ad in the number 1 position. This is Google’s algorithm to help you pay the least possible for your ad. For this reason, you tend to always get a lower CPC (cost per click) than your maximum bid.

If this doesn’t make any sense to you, don’t worry. The main point I want to get across to you is this: you don’t need to pay a lot of money to be ranked in the top positions, you only need to know how. And the how here, is how to tweak and improve your quality score. The higher your quality score, the lower you will need to pay for your clicks.

To avoid boring everyone to death with a long and lengthy post, I will post the second part of this article tomorrow. It will explain the quality score and what you can do to maximise your quality score so that you pay as little as possible for your traffic.

Regards,

Binh Nguyen aka Binh Down Under

www.payperclickecademy.net

I’ve been having some great conversations with some friends recently and have touched on a topic that to me, lies at the very heart of Internet Marketing. Internet Marketing Etiquette is crucial when it comes to being successful online and it is very important that the rules are followed.

I am a firm believer in the Law of Attraction and know that by understanding it’s concept has made me who I am today. One of the principles of the Law of Attraction is to “Fake it till you make it” and we were discussing the fact that there are two very different views of this principle. What the Law Of Attraction states is that in order to attract what we want in our lives, we should think, act and believe that we already have it. When we do this, we synchronize with the universe and naturally attract what it is we want. This concept is often summarized by the slogan “fake it till you make it”. This can be seen all over the Internet Marketing world as there are many people proclaiming to be successful when in reality, they are not.

It’s one thing to convince ourselves that we are becoming successful and use the Law Of Attraction to get what we want, but it’s another thing to mislead people in order to achieve a sale. If people can see that we are NOT getting the results that we say we are getting, then this is easily exposed and we can often be branded a “liar”. What’s more, no-one will listen to what we have to say and as an Internet Marketer this spell’s disaster.

As part of our Internet Marketing Etiquette, it is therefore of utmost importance to maintain our integrity at all times. We must believe in the products that we are trying to sell. If we don’t, then we are easily exposed and this will essentially lead to lower Click Through Rates and reduce our sales of the product. This is also why our profile is probably the most important part of being successful online. We must earn credibility first and once we are trusted as a provider of good quality service, then we can expect to be really successful online.

For me, it’s a really interesting topic and one that will always remain at the forefront of my mind. Internet Marketing Etiquette is essential. Stand in your truth and believe in who you are. This is one recipe for success in the Internet Marketing world and one which I try to live my life by. Of course I still have a lot to learn, but it is a personal value that I feel is very important.

Yours sincerely,

Stuart Ginbey

Today I want to talk about a really important resource that I have been using that has seriously helped me to fine tune my Internet Marketing skills. It’s an AFFILIATE MARKETING BOOK by Sean Rasmussen, called Year Of The Affiliate. Many of us know Sean and how successful he has become from Internet Marketing in Australia and so I want to really focus on what Year Of The Affiliate can do for you. To start with, have a look at this video that I recently made. It was just a bit of fun as I was playing around with my camera and iDVD software, but it came out quite well and is a great introduction to the book.

As an Affiliate Marketing Book, Year Of the Affiliate is such a great read. It explains in laymans terms, exactly what you need to be focusing on when getting started in affiliate marketing. Some of the topics covered are things like:

• Where to find products that sell
• Do you need a website
• Social Media
• Networking
• Keywords
• Search Engine Optimization

…and a whole host of other topics.

When I first started affiliate marketing about 2 years ago, I was getting nowhere fast! I couldn’t drive traffic to my site, I was losing A LOT of money on Google Adwords Campaigns and the clicks that I were getting, simply weren’t converting to sales.

Please excuse me if this blog post looks like a deliberate attempt at directly selling of a product. I guess in a way it is, but I actually have an alterior motive. What I really want to show you is:

1. How to optimize a post or article, to increase your chances of getting a sale. Have a look at the layout that I have used and what I have done to help the search engine spiders find my article. I’ve used my keyords in the title, I’ve repeated the keywords throughout the post and made them stand out in bold and italic. I’ve used links, bullet points, video’s and images. All of these strategies need to be used in every single post that you write. OK maybe not all of them each time, but the more the better.

2. Why this book is so affective?by looking at what I have done in question 1, hopefully you will see how it can help you to be making money online – FAST.

And if you still need more proof, then check out these results. Recently, I wasn’t even ranked in Google in the top 200, for the search term Wealth Academy. Now I have the top 4 listings in Google out of 323,000 search items.

So there you have it. As they say the proof is in the pudding and I hope this shows how you can be achieving the same results if you follow the correct strategies. From my point of view, Year of the affiliate is an absolute must. Get your copy today and then go to my free forum to become a member and get online support.

Click here if you would like to download  YEAR OF THE AFFILIATE

AND

Click here to sign up for FREE membership and support at the WEALTH ACADEMY

Many thanks and I look forward to hearing from you soon.

Yours sincerely,

Stuart Ginbey

So you want to get started in Affiliate Marketing. Well let me start by saying that at every stage of the journey, the choice is always up to you. You can do it the hard way and try to do learn by yourself or you can make it easier and start by reading something like Year of the Affiliate by Sean Rasmussen.As I’m sure you know, the internet is an absolute abyss when it comes to the amount of knowledge that is available. This obviously has two sides. It means that you can always find the information that you need, but it also means that it is pretty easy to get inundated with information and lose your way pretty quickly. It’s important to stay focused at all times and have a plan on how you are going to promote your Internet Marketing.

So the best place to start is with research. Think about what you are passionate about. This is very important as it will become evident in your blogs and online articles. Once you have decided on what you are passionate about, think about what types of products would be associated with your passion. Work out who will be your main competition and perhaps find a niche market to target. Once you have worked out a strategy have a look at some of the following sites where you will be able to find products and start earning a commission in a matter of days. All of these sites are free to join and should cover just about every product that you would ever need to sell online.

Here is our Top 5 Affiliate Program Directories

Commission Junction

Commission Junction is one of the most popular sites on the internet for affiliate programs. Its free to join and sells just about any product you would ever want to sell online.

Amazon

Amazon is a fantastic site for affiliates. There is practically nothing you wont find for sale in Amazon. They offer direct links to Amazon pages, Astores that you you can incorporate into your website and a whole world of product links and banners. Most important of all is that they have a brand name and reputation that people trust.

Clickbank

Clickbank is on a par with Commission Junction in terms of popularity however they mainly focus on ‘e products’ like books and audio.

Tradedoubler

Tradedoubler is a fantastic UK based affiliate directory that supports a lot of the major brand affiliate programs and still maintains a good commission rate.

Affiliate Window

Affiliate Window is very similar Tradedoubler and is another great site for finding the products that you need.

There is literally thousands of online affiliate programs that will cover most of the products you will ever need to succeed online. Simply do a Google Search and choose something that you are passionate about.

And remember, if you want to save your self a rediculous amount of time and effort then you must have a look at Year Of the Affiliate.

Affiliate Marketing is quite simply the ‘Real Estate’ of the future. Untouched by the Global Recession, Internet Marketing is now largely recognized as a way to subsidize your income and even replace it. It doesn’t take any capital to get started (well, very little) and you don’t have to put up with tenants, fluctuating markets, etc. Most importantly, once your set up, it works for you 24/7 with an entire world as your client base. Children as young as 8 and 10 yrs old are submitting video’s, writing blogs and networking on a global scale. 60,70 and 80 year old are doing the same. As well as everyone in between. Here lie’s the information age and it’s Affiliate Marketing that’s creating quit a storm. Simply put, Affiliate Marketing is where you get paid a commission for any leads that you generate which then convert into a sale. It has become a massive industry and one that can be difficult to navigate in order to be successful. That’s why Sean Rasmussen came up with “Year of the Affiliate“. Not only will it save you time by giving you a procedure to follow, but it will also save you money. And quite possibly lots of it! To check it out, CLICK HERE and we can get you started with your Affiliate Marketing Future.

In this book, Sean Rasmussen breaks down step by step, how to be successful at Affiliate Marketing.

Here’s just a few of the things that you will learn:

• How to find products that sell,

• Social media

• Networking

• How to sell your products with or without a website

• Why the internet is the real-estate of the future

• Blogging

• Web 2.0

• How to build effective links

And much, much more…..

Even if you have already started in the world of Internet Marketing, then this book will help you to be streamlined and focused, to ensure you get results straight away. I can’t recommend this book enough. If 2008 was the ‘Year of the Affiliate‘ then this is the year for you.